Episode #2
The CEO ConVo Podcast™ serves up weekly candid conversations with top-level entrepreneurs dropping gems on building relationships, dishing the raw realities of running a profitable business, and realistic strategies on getting it done.
Brand Building For Entrepreneurs
Having trouble deciding if you should brand your business or if you should brand yourself? We’re always getting mixed reviews on the pros and cons of each. But, did you know one is more likely to bring you a bigger return? Branding expert and co-founder of Maroon Oak, a free online platform for women entrepreneurs, Pooja Krishna, shares some of the same great advice she’s given her top clients, including GE Capital. Listen as she takes us step-by-step and sheds some light on brand building for entrepreneurs.
Talking Points
(select the time marks within the player above)
01:20 – The Scenario
03:00 – The Benefits of Branding Yourself
08:35 – Where Should You Start When Building Your Personal Brand
14:01 – How Others See You vs The Way You Want Them to See You
15:00 – Consistency is Key
17:10 – The Question to Ask When Developing Your Brand Story
21:24 – The Mission
24:46 – Spell Your Name Right
25:55 – Relatable Content
10:51 – How to Show Up and Communicate What You Do
32:20 – Paying Attention to the Market
37:40 – Being Transparent + Owning Your Faults
43:37 – The Power of Authenticity + Be Findable
46:16 – Stand Out, But Don’t Be Fake
49:04 – Have Some Fun
50:18 – The 3 Power Plays
Other Episodes
CEO Convo Podcast Episode 3: Marketing Remix: Old School vs Social Media
Episode #3The CEO ConVo Podcast™ serves up weekly candid conversations with top-level entrepreneurs dropping gems on building relationships, dishing the raw realities of running a profitable business, and realistic strategies on getting it done.#ceoconvo +...
CEO Convo Podcast Episode 1: Elements On Crafting An Impactful Brand Identity
Episode #1The CEO ConVo Podcast™ serves up weekly candid conversations with top-level entrepreneurs dropping gems on building relationships, dishing the raw realities of running a profitable business, and realistic strategies on getting it done.Elements On Crafting An...